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6 valuable things you may not have considered when chosing a digital marketing agency

By Jo Lidster | September 29, 2016 |

We all know that there a million different choices out there when it comes to find a digital marketing agency to help your business with your online marketing but sometimes it is worth considering some different points than the standard 'how much does it cost' 

The Dark Marketing War

By Simon Lidster | September 16, 2016 |

In ancient times, when the world was young and Yellow Pages adverts still worked, marketing was a them and us game - cat and mouse on a vast scale.  

3 Actionable Tips Tech Startups Can Steal From Hubspot's Strategy

By Simon Lidster | September 13, 2016 |

Hubspot are in a tough market drenched with tech competitors. The market has low barriers to entry which brings more competitors every year, and it has extremely large players in the game like IBM, Oracle and Marketo (amongst others).

Do You Need a Fresh New Website Design or Just Redesign Your Old Site?

By Simon Lidster | September 13, 2016 |

If your website design is not the fresh and exciting lead generation machine you'd like, read on. So your current website design is looking a little dated, maybe it doesn't look great on mobile devices, or the look and feel doesn't represent the face your company wants to present to the … Read More

So You Think You're No Good at Business Blogging?

By Simon Lidster | September 13, 2016 |

Are you really no good at business blogging? Or have you fallen into a false belief? Many business owners, sales managers, technicians and other would be writers think that they are no good at blogging. They may have tried and failed, or just "know" they can't do it. If this is you, maybe … Read More

How you should be optimising your day (backed up by science)

By Jo Lidster | September 7, 2016 |

I don't know about you, but one of my biggest challenges working on a business is how on earth do you fit everything in to just one day.

Traditional Marketing vs Digital Marketing vs Inbound Marketing [Infographic]

By Simon Lidster | September 2, 2016 |

From traditional to digital to inbound, marketing has been in a state of flux and fast change for the past ten years or more. With inbound marketing, the industry has finally come of age, by getting closer to the buyers and by making itself relevent rather than simply a means of blasting … Read More

Content Marketing Builds Empires [Infographic]

By Simon Lidster | September 1, 2016 |

Content Marketing is the corner stone of inbound marketing, and revolves around creating helpful and remarkable content for specific and clearly define sets of people. It's ethical, helpful and has none of the "dark arts" that surrounds some other online marketing practices.

Does Your Technology Business Have a Clearly Defined Market Position?

By Simon Lidster | September 1, 2016 |

Is your tech business lost in a sea of sameness? It's very common in the technology industry to find tech websites and marketing that focus way too much on the features and specifications of products and services, with less time on benefits, and nothing at all that set the business apart … Read More

Technology Website Design; 7 Deadly Tech Business Website Flaws

By Simon Lidster | September 1, 2016 |

If there's one thing technology companies know about it's technology. And since a website is a creative, technical piece of work, then it follows that techies are the right people for the job! Well, maybe, but before your get your tech Jedi's mobilised, there are a few gotchas your should … Read More

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