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3 Ways Marketing Negatively Influences Your Sales (And How to Fix It)

By Simon Lidster | November 30, 2017 |

There’s a meeting with the marketing and sales teams in a conference room. The marketing team is thrilled: they’ve found a new marketing channel, sure to improve the abysmal performance of last quarter. “Billboards,” they exclaim. “Billboards! That’s where we’ll be investing our … Read More

The 5 pillars that drive digital success in business

By Simon Lidster | May 11, 2017 |

QLD Government Grant; $10,000 FREE Towards Your Digital Marketing

By Simon Lidster | November 22, 2016 |

The very generous folks at Queensland government are offering a matched grant that can be used to market your business online, but you must move quickly as the first round closes on 9th of December 2016. Called the "Small Business Digital Grants Program", round 1 opens on 8 November 2016 … Read More

How to Win Enrolments and Ace RTO Standards

By Simon Lidster | October 4, 2016 |

It's not too difficult to have your digital marketing cake and eat it. To have ASQA compliant marketing that also delivers visitors and leads. But what if I said you can have cherries on top of your cake as well? As I'm sure you know the standards were put in place to stop dodgy marketing … Read More

The No.1 Reason Businesses get Disappointing Digital Marketing Results

By Simon Lidster | October 4, 2016 |

There are many factors big and small that add up to affect a digital marketing campaign's success, but there is one single element that we see businesses falling for, and it's deadly for your marketing efforts to the point where you may find yourself giving some or all digital marketing … Read More

6 valuable things you may not have considered when chosing a digital marketing agency

By Jo Lidster | September 29, 2016 |

We all know that there a million different choices out there when it comes to find a digital marketing agency to help your business with your online marketing but sometimes it is worth considering some different points than the standard 'how much does it cost' 

How you should be optimising your day (backed up by science)

By Jo Lidster | September 7, 2016 |

I don't know about you, but one of my biggest challenges working on a business is how on earth do you fit everything in to just one day.

The Anatomy of a Perfect Blog Post

By Simon Lidster | March 17, 2016 |

If the act of writing a blog post is daunting, then writing a blog post to describe the anatomy of a perfect blog post is even more daunting! Perfection is subjective, but there are a number of key points to include in your blog posts, which are widely agreed upon across the Internet.

Traditional Marketing vs. Digital Marketing: Is going paperless really better for the planet?

By Simon Lidster | March 9, 2016 |

Have you ever noticed a phrase on the bottom of your paper statement from your bank or utilities supplier? The one that states something like: “Go greener, go paperless” accompanied by a little line drawing of a tree or other natural symbol? It is likely that you have, as they are a … Read More

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